Two of the FAB speakers from the WCA Leadership Summit were Chip and Dan Heath, authors of one of the best books I have read in years: Made to Stick – Why Some Ideas Survive and Others Die

The book focuses on how to make sure that the ideas that you are trying to communicate stick with your audience; whether you are a speaker, a teacher, a boss or a mom, the key is to make sure that your audience clearly remembers what you want them to remember.

So here is what I would love to do. All of you who are communicators: writers, pastors, administrative assistants, teachers, let me ask you a question:

What do you do to make sure that your audience remembers your message? (And please include examples!)

Let me get the ball rolling:

When I do my talk called “All Things New” I talk about the things that weigh us down in life and keep us from living our all that God has designed for us. During the presentation, I have a suitcase full of really heavy chains that I drag on to the stage and as I pull our each one, I name them (fear, judgment, etc) and then proceed to wear the chains throughout most of the talk – and let me tell you – they can weigh a girl down.

What is so cool is that women really identify with the illustration and can absolutely name the chain that they feel is weighing them down. I have women write me months later able to repreat back to me all that I said about their particular chain.

That is, what authors Dan and Chip call, “Sticky”.

So tell me, how do you communicate your message. I would love to use some of your tricks in my writing, speaking (and let’s be honest,) parenting.

From all the comments that are submitted now through next Monday, I will be choosing a name randomly to receive a copy of Made to Stick.

Can’t wait for all the stickiness.


Kathi Lipp is the author of 17 books including Overwhelmed, Clutter Free, The Get Yourself Organized Project, The Husband Project, Happy Habits for Every Couple, and I Need Some Help Here – Hope for When Your Kids Don’t Go According to Plan. She is the host of Clutter Free Academy the Podcast! with Kathi Lipp and speaks at conferences across the US. Kathi is published with Revell Publishers and Harvest House Publishers.

She and her husband Roger are the parents of four young adults in San Jose, CA. When she’s not dating her husband or hanging out with her puggle Jake, Kathi is speaking at retreats, conferences and women’s events across the US.
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