Two of the FAB speakers from the WCA Leadership Summit were Chip and Dan Heath, authors of one of the best books I have read in years: Made to Stick – Why Some Ideas Survive and Others Die

The book focuses on how to make sure that the ideas that you are trying to communicate stick with your audience; whether you are a speaker, a teacher, a boss or a mom, the key is to make sure that your audience clearly remembers what you want them to remember.

So here is what I would love to do. All of you who are communicators: writers, pastors, administrative assistants, teachers, let me ask you a question:

What do you do to make sure that your audience remembers your message? (And please include examples!)

Let me get the ball rolling:

When I do my talk called “All Things New” I talk about the things that weigh us down in life and keep us from living our all that God has designed for us. During the presentation, I have a suitcase full of really heavy chains that I drag on to the stage and as I pull our each one, I name them (fear, judgment, etc) and then proceed to wear the chains throughout most of the talk – and let me tell you – they can weigh a girl down.

What is so cool is that women really identify with the illustration and can absolutely name the chain that they feel is weighing them down. I have women write me months later able to repreat back to me all that I said about their particular chain.

That is, what authors Dan and Chip call, “Sticky”.

So tell me, how do you communicate your message. I would love to use some of your tricks in my writing, speaking (and let’s be honest,) parenting.

From all the comments that are submitted now through next Monday, I will be choosing a name randomly to receive a copy of Made to Stick.

Can’t wait for all the stickiness.

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