Is there a treat that you personally find revolting that your husband absolutely loves? Get it for him, letting him know through this small act, “This is all for you, baby…” (and if you truly don’t like the treat, he won’t feel obligated to share.)

Even if you do love it, insist that it’s all for him. Don’t let him share with you. This is something special that does not require him to share with his neighbor. (It’s perfectly acceptable to get a matching treat for yourself.)

Stumped for ideas? Here are some thoughts:

• Get his favorite pint of Ben & Jerry’s and hide it behind the frozen chicken. Even if you buy it on Tuesday, you’ll have it ready and waiting for his special night later in the week.
• Is there a certain cut of meat that your husband loves? How about having the butcher cut something just for him? Most supermarkets will even do the marinade for you – one less thing to think about.
• Is there a certain candy that your husband loves from his childhood? Check out www.candywarehouse.com. They have all the nostalgic candy you could want (Black Jack Gum, anyone?) while also carrying any modern favorite you could be looking for.
• My husband’s family loves something called “noodles and mashed potatoes” (we lovingly refer to it as “The Starch Fest”). I learned how to make this special dish just for him.
• My guy loves the smell of baking almost as much as he enjoys eating the treat. Have some brownies in the oven when he gets home from work or working out. (I know, it negates the workout, but isn’t chocolate always worth it?)
• Our friend Scott mentioned that he loves cranberry sauce, but eats it only at Thanksgiving. His wife intentionally made the holiday treat for him this past July.
• Are you a wife who is an expert at low-cal salads and other forms of chick-food? Check out The Husband Project’s List of Guy Food for some manly inspiration.